Sunday, December 14, 2008

If the Universe Had A Logo...

I'm editing a new book on Yin-Yang Theory from Dr. Shan-Tung Hsu of the Blue Mountain Feng Shui Institute, and I'm finding it incredibly interesting to dive deeper into this subject.

We see the tai chi symbol - the icon of yin and yang - everywhere now, but often the wrong image is used. Can you guess which of these is the correct expression of the tai chi?

My favorite marketing misuse was in an ad for Salem Menthol ciagrettes; the designer had used the most negative of all four of these (counterclockwise yin over yang), essentially equating cigarettes with death. Take a drag of that!

6 comments:

Anonymous said...

I never noticed there were variations. I'd guess C.

CDG

Christy Raedeke said...

Actually, C is the killer cigarette ad version...

Anonymous said...

My guess is B
mom

Rita said...

I had already guessed D until you said that about counterclockwise. Fascinating! :D

Anonymous said...

which one is it then? im thinking a or d??? you havent given the answer
-suz

Christy Raedeke said...

It's A, Suz! Rolling clockwise, yang over yin.

So sorry I missed your call tonight - was doing some last minute shopping. Nice to hear your voice on my voicemail!

Merry Merry Christmas!